Free Marketing Audit for Founders

3 Minutes — No Fluff

Free Marketing Audit for Founders

See exactly where your marketing has gaps — across 6 layers, from outbound to measurement. You'll get a clear gap map and your top 3 priorities. No jargon, no pitch. Just the honest picture.

01

Team Dependency

What breaks when your marketing person is gone

02

Outbound

How you find and reach new clients right now

03

Content Production

How content gets created and published week to week

04

Lead Capture

What happens when someone shows interest

05

Nurture & Follow-up

How leads get warmed and followed up with

06

Measurement

How you know what's actually working

Layer 01 of 06

Team Dependency

How dependent is your marketing on specific people showing up?

If your marketing person quit or was unavailable for two weeks, what would happen?

Most things would keep runningSystems handle the day-to-day

Some things would slow downParts are documented, parts are in their head

Marketing would stopIt all lives with one person

Who decides what gets posted, sent, or published each week?

A content plan or system decidesIt's documented and runs on schedule

One person decides, somewhat consistentlyThere's a loose process but it depends on them

It's decided in the momentWhen someone has time or thinks of something

Layer 02 of 06

Outbound

How you find and reach new clients — and how much of it is manual.

How do you find potential new clients right now?

Automated prospecting or buying signal trackingA system surfaces leads based on activity or signals

Manual searches and occasional outreachSomeone does it, but it's not systematic

Referrals and waitingNo active outbound happening

When a prospect shows a buying signal (views your profile, engages with content, visits your site), what happens next?

We're notified and follow up within 24 hoursThere's a system that catches and routes these

Sometimes we notice and follow upInconsistent — depends on who's paying attention

We don't track thisNo visibility on who's engaging

Layer 03 of 06

Content Production

How content gets made and published — and what happens when life gets busy.

How does content get created and published week to week?

There's a pipeline — content is batched, scheduled, and goes out automaticallyConsistent without daily decisions

There's a plan but execution is inconsistentGood weeks and bad weeks

Content gets made when someone has timeNo pipeline, no schedule

What happens to your content output when the team is busy or things get hectic?

Content still goes out — it's pre-scheduledThe system doesn't care how busy we are

It slows down but doesn't stop completelySomeone always catches up eventually

Content stops when we're busyIt's the first thing that gets dropped

Layer 04 of 06

Lead Capture

What happens when someone shows interest — and how fast does it happen.

When someone visits your website and shows interest, what happens?

They're captured into a funnel automaticallyLead magnet, landing page, or booking flow in place

There's a contact form, but follow-up is manualSomeone gets an email and responds when they can

Most interest goes nowhereNo capture system — they visit and leave

How long does it typically take for a new lead to hear from you?

Immediately — automated response goes out right awayThey hear from us within minutes

Within a day or twoSomeone follows up when they see the notification

Days or neverNo consistent follow-up process

Layer 05 of 06

Nurture & Follow-up

How leads get warmed after they enter your world.

What does your email follow-up sequence look like after someone joins your list or expresses interest?

Automated sequence — they get a series of emails without anyone touching itSet up and running

One welcome email, then manual outreachPartially automated but mostly manual

No nurture sequenceThey sign up and hear nothing

How do leads move from "interested" to "ready to talk" in your current process?

A system warms them and surfaces when they're readyAutomation tracks engagement, flags hot leads

We check in manually every few weeksSomeone remembers to follow up

They reach out when they're ready — or they don'tNo active nurture happening

Layer 06 of 06

Measurement

How you know what's working — and how fast you know it.

How do you know which marketing activities are generating clients?

We track it — we know which channels, campaigns, and content drive resultsData is visible and reviewed regularly

We have a sense of it but it's not tracked properlyGut feel more than data

We don't know — clients just appear or they don'tNo attribution or tracking in place

How often do you review marketing performance and make adjustments?

Weekly or monthly — built into the routineRegular review, clear next actions

Occasionally — when something feels offReactive more than proactive

Rarely or neverWe just keep going and hope it works

Your Results

Your Marketing OS Audit

Overall Score

—

What Happens Next

Get your full breakdown — and see what a Marketing OS would change.

Enter your details and Ruth will send you a breakdown of your results with specific recommendations for each layer — and what it looks like to fix it.

First Name

Email Address

What does your business do? (one line)

No spam. One email with your results and next steps. That's it.

✓

You're all set.

Your results are on the way. Check your inbox — Ruth will review your audit and send you a breakdown with specific next steps.

What happens next

1

You'll receive your audit breakdown — layer by layer — with what's working and what needs a system.

2

If your score shows high people-dependency, Ruth will include a note on what a Marketing OS build would look like for your specific situation.

3

If it's a fit, she'll invite you to a 30-minute discovery call — no pressure, no pitch deck.