You've earned the authority.
Now let's make it visible.

Your offline reputation. Online revenue.

Our Selected Cases

The Work

The Situation

A San Diego boutique hotel operating under an outdated identity. Revenue leaking to OTAs at 15-20% commission per booking. No direct booking path. The brand didn't reflect the quality of the property or the team behind it.

The Build

Full brand name rollout across Airbnb, Booking.com, and Google. Consistent identity embedded in every listing title, description, and photo set. Google My Business setup. Email campaign to past guests for direct booking conversion. DTC booking infrastructure built from zero.

The Deliverables

Full website (neonelmhotel.com). Instagram presence (@neonelmhotel). Google Business Profile setup and optimization. OTA title strategy. Direct booking email sequence. Brand kit and voice guidelines.

Outcome

$27,122 in direct bookings generated Feb-Apr 2026, built from zero. 250 Google Business Profile views and 40 website clicks in the first 60 days. Brand identity consistent across all platforms before the physical renovation was complete.

The Situation

A historic 1886 Victorian property in San Diego's Gaslamp Quarter with six loft accommodations and a compelling story — and no digital infrastructure to match it. Entirely OTA-dependent. Guest relationships and repeat bookings left on the table every stay.

The Build

Built woolworthloftssd.com with "Where History Checks In" positioning. Turned the 140-year Woolworth building history into a differentiated, bookable reason. Guesty direct booking engine. Google My Business. Brand copy that made the history the product, not just the backdrop.

The Deliverables

Full website (woolworthloftssd.com). Brand positioning and copy. Direct booking engine. Best Rate Guarantee framework. GMB listing. Unit naming system (Jungle, Safari, Joshua Tree).

Outcome

First fully operational DTC property in the portfolio. Best rate guaranteed. Guests now book direct — saving the commission, keeping the relationship. The building has been checking guests in since 1886. Now it does it without a middleman.

The Situation

A hospitality entrepreneur with a real track record, a real network, and a real story — but no editorial system to match the quality of what he was building. The Alchemists Podcast existed. The audience was there. The content engine wasn't.

The Build

Content system for @theevanrundle personal brand on Instagram. Short-form clip strategy for The Alchemists Podcast. AI-assisted content calendar. Viral post production. Brand voice guidelines trained across the full content operation — so every post sounded like Evan, not like content.

The Deliverables

Full website (noviq.com) with booking funnel and lead capture. Email marketing system. Podcast production coordination for The Alchemists Podcast on Spotify (cleared 10-episode backlog). Instagram content system (@theevanrundle). SEO and GEO optimization for noviq.com. Brand voice training across 6 brands.

Outcome

One post: 87,338 views, 84,105 accounts reached, 99.2% from non-followers. Purely organic. 161 likes, 73 saves, 269 total interactions. Brand voice consistent across 6 brands, one retainer. Managed without a content team.

Ruth Maclang Private Advisory Application

Apply for
Authority Advisory.

For credible experts ready to turn their expertise into authority, content, and client demand.

Your business, your authority, your market position. Not the pitch — the reality.

How is the gap between your reputation and your visibility costing you?

Name it precisely.

To have your authority reflected online and your pipeline managed — what are you prepared to invest monthly?

I understand that this is a high-impact advisory relationship. I am prepared to move with clarity, commitment, and readiness.

Type "LETS PROCEED" to confirm

Not every application moves forward. If yours does, Ruth will reach out personally.